UK-based outdoor and travel equipment expert Lifemarque has announced an exciting new partnership with Human Race, one of the UK’s largest mass sporting event companies. With an extensive portfolio of events ranging from Triathlons and Off-Road Duathlons to women-only and youth specific events, Human Race is committed to inspiring all types of people to take up sports and embrace a new challenge. Offering outstanding brand synergy with Lifemarque, this partnership will see Lifeventure and Lifesystems become an official sponsor of all Human Race events throughout 2014. An ideal fit with Lifemarque’s strategic focus for 2014 to build awareness of each of its 3 brands and generate a more personal interaction with consumers, becoming an official group sponsor of all Human Race events also ties in perfectly with the company’s active and adventurous mind-set. To help maximise the partnership’s exposure and deliver real benefits to Human Race participants, Lifemarque will actively get involved and attend many of this year’s forthcoming events. Setting up Lifesystems and Lifeventure branded areas, the Lifemarque team will be on hand to offer event participants advice as well as the chance to try out a wide range of new products for themselves. Family-focused brand LittleLife will also be part of the action, getting involved with Human Race’s popular Scootathlon events, aimed at children aged between 4 and 8 years old. Richard Codgbrook, Marketing Manager at Lifemarque, commented: “We are delighted to be working with Human Race in 2014. With a fantastic calendar of sporting events coming up this year, it fits perfectly with the active mind-set we have here at Lifemarque and will be a great way to showcase all three brands to a very relevant audience”. To find out more about Human Race events visit www.humanrace.co.uk.
